Customer Analyst is involved in providing data driven insights for customer or segment managers. Customer analysts works on customer analytics which involves understanding customer behavior using data across customer life cycle – Customer Acquisition, Customer Growth/Development and Customer Retention. Some of the business decision drives in customer analytics are based on market segmentation, customer behavioural segmentation, Life Style Segmentation, Value Based segmentation & strategies, and predictive analytics – cross-sell/up-sell, attrition modeling, next best action framework, customer life time value (CLTV) modeling and a few others.
Typically Salary of Customer Analyst
Role and Expectations from a Customer Analyst
Skills Required for a good Customer Analyst
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