In the previous blog, we have shared insights on the posts which group member have shared in a few Facebook groups. The groups are related to SAS programming, SAS Statistics, Big Data News, Big Data Analytics & Decision Science, R Programming.
We understood that a few folks are contributing in terms of posting into a Facebook group. We are shared statistics on number of members in each of the groups and who are posting more in each of the groups.
In this blogs, we wanted to understand engagement of other members and relevance of the posts. We want to understand % of the posts attracts attention and engagement of the fellow group members.
The engagement is defined as sum of likes, comments and sharing of a post. We would expect that any relevant posts for the members will be able to attract likes, shares or/and comments. Though comments could be negative but for simplistic scenario, we would still consider as engagement.
Our Approach- Extract Facebook Data for a few Facebook groups
- Append the data from all the Facebook
- Create Engagement variable
- Analyse & Visualize engagement level for the posts
Over 16k posts have been posted in the 5 Facebook groups considered for the analysis and insights. And significant % of the posts are "Link" shares.
No comments:
Post a Comment